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How the things people use to find you actually work.

Long articles, one concrete question each. You read them right here: no sign-up, no email. They explain the mechanism —what Google documents, what depends on you, and what depends on nobody— and they say out loud when a number simply does not exist.

Published

What we have today, and the question each one answers.

September 4, 202611 min read
Why your business does not appear on Google Maps (and what to check today, in order)
The causes ordered by the framework Google documents —relevance, distance and prominence— starting with the ones that keep a profile out of the listing before any ordering happens: unverified, an address outside the rules, duplicated or suspended. With what to check for each one.
September 4, 202610 min read
How much does a website cost for a small business (real 2026 prices)
The answer in dollars, said in full: setup, monthly and minimum commitment, with nothing left half-said. A comparison of do-it-yourself, freelancer and agency with what each one leaves out, the costs that never make it into the quote —domain, hosting, certificate, maintenance— and ten questions to take into the meeting.
September 4, 202610 min read
Google Business Profile suspended: what to do, step by step (and what not to do)
How a suspension differs from an unverified profile, a duplicate, or a restricted Google account —which is fixed first, and through a different route— the four representation rules to re-read, and the procedure in seven steps: read the reason Google does publish, fix the profile, gather the evidence and appeal once. With the nine things not to do.
September 21, 202612 min read
How to optimize your Google Business Profile: which fields to fill, and in what order
The Business Profile fields ordered by what Google actually documents about relevance, distance and prominence: which ones describe the business, which ones place it, and which are filled in once and never again. With what to check on each, and which fields do not depend on you.
September 21, 202613 min read
A business with no storefront: how to set up the Google profile
What a service-area business is according to Google, how it differs from one with a storefront, and why hiding the address is not the same as not having one. The address rules that keep a profile out of the listing, how to declare the area you actually travel to, and what happens when the address does not match the map.
September 21, 202612 min read
Google reviews: what you may ask for, and what the policy forbids
What Google's content policy actually says in writing about asking for reviews: what is allowed, what counts as a prohibited incentive, and why screening who you ask is the mistake that costs the most profiles. Including the part nobody documents —how many you need— said for what it is: a number Google does not publish.

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How the things people use to find you actually work.

What we have today, and the question each one answers.

Why your business does not appear on Google Maps (and what to check today, in order)

How much does a website cost for a small business (real 2026 prices)

Google Business Profile suspended: what to do, step by step (and what not to do)

How to optimize your Google Business Profile: which fields to fill, and in what order

A business with no storefront: how to set up the Google profile

Google reviews: what you may ask for, and what the policy forbids

Rather have us look at it?